Gym Equipment Hire Transforms Empty Space in Prime London Offices
Knight Frank, the building managers of the prestigious multi-tenant Pembroke Property, 10 Finsbury Square, sought innovative ways to enhance their tenant offering and boost the property’s appeal.
Recognising the growing importance of workplace wellness, the building management company partnered with Fit Hire to create a 'pop-up' gym facility. What began as a six-month trial has evolved into an enduring tenant benefit, proving that flexible commercial gym equipment hire can effectively transform underutilised spaces whilst delivering immediate value to commercial properties.
The Story of 10 Finsbury Square
Located in the heart of London's financial district, 10 Finsbury Square stands as a premium commercial property offering fully managed office spaces to multiple corporate tenants.
Knight Frank identified an opportunity to convert an underutilised basement space into a value-adding amenity. However, they faced the challenge of testing tenant interest before committing significant resources to a permanent installation.
The Challenge of Creating a Trial Gym Facility Without Long-Term Commitment
The management at 10 Finsbury Square faced several challenges in implementing their gym concept:
Uncertainty about tenant uptake and usage rates
Reluctance to commit substantial capital expenditure to an unproven amenity
Logistical complexities of equipment delivery to a basement location
Ongoing maintenance requirements and associated costs
The need for commercial-grade equipment suitable for multi-user environments
A traditional purchase approach would have required significant upfront investment with no guarantee of tenant interest. Additionally, future equipment maintenance, repairs and potential replacement would create unpredictable costs over time.
Why 10 Finsbury Square Chose Fit Hire's Equipment Hire Service
After evaluating various options, 10 Finsbury Square selected Fit Hire's commercial equipment hire solution for several compelling reasons:
First, the hire agreement provided financial flexibility, allowing them to test the gym concept with minimal risk. Rather than committing to permanent infrastructure and equipment purchases, they could trial the facility for six months and reassess based on actual usage data.
Second, Fit Hire's all-inclusive maintenance package eliminated concerns about equipment upkeep, repairs and servicing—a crucial consideration for a multi-tenant facility with potentially heavy usage.
Third, Fit Hire demonstrated exceptional problem-solving capabilities when addressing the logistical challenge of delivering commercial-grade equipment to a basement location, ensuring a smooth installation process despite space constraints.
Finally, Fit Hire's expertise in commercial gym design ensured the space would be optimised for tenant needs whilst meeting all safety and operational requirements.
How 10 Finsbury Square Implemented the Pop-Up Gym Solution
Working closely with Fit Hire's design team, Knight Frank transformed the basement at 10 Finsbury Square into a functional, attractive gym facility. Despite the delivery challenges inherent to basement installations, Fit Hire's experienced team managed the process seamlessly.
The facility was equipped with commercial-grade cardio and strength training equipment specifically selected to meet the needs of a corporate user base. The flexible hire agreement included comprehensive maintenance and servicing, ensuring equipment remained in optimal condition with minimal management oversight.
The initial six-month trial period allowed building management to gauge tenant interest and gather feedback without a long-term commitment. The arrangement provided complete peace of mind with all equipment maintenance, repairs and servicing covered under a single predictable monthly cost.
The Results
The pop-up gym facility has exceeded expectations, proving immensely popular with tenants across the building. What began as a six-month experiment has been extended, demonstrating the concept's success and the value it adds to the property offering.
The gym has become a significant selling point for current and prospective tenants, enhancing the building's competitive position in London's premium office market. Building management has been able to promote this wellness amenity without concern for unexpected maintenance costs or equipment failures, thanks to Fit Hire's comprehensive service agreement.
Most importantly, the flexible hire arrangement has allowed 10 Finsbury Square to provide a premium wellness facility without major capital expenditure or long-term financial commitment—proving that innovative approaches to amenity provision can deliver substantial benefits with managed risk.
Transform Your Commercial Space with Fit Hire
Could your commercial property benefit from a flexible gym solution? Whether you're looking to enhance tenant offerings, boost property appeal, or create a wellness space for employees, Fit Hire's commercial equipment hire service offers the perfect combination of quality, flexibility and comprehensive support.
Our expert team can help design a space that maximises your available area whilst minimising financial risk. With over 20 years of experience in commercial gym equipment, we deliver solutions tailored to your specific requirements—even in challenging spaces.
Contact our team today on 01730 825050 or email mail@fithire.com to discuss your requirements. Please quote reference '10 Finsbury Square' when enquiring.
Learn more about our corporate gym design solutions atwww.fithire.com/gym-design#corporate-gym-design.
